Understanding Our Cookie Policy: How We Use Cookies to Improve Your Experience

Effective Date: 27th January 2025

Introduction

At Element Software Ltd, we are committed to ensuring that your privacy is protected. This Cookie Policy explains how we use cookies and similar technologies to recognise you when you visit element-software.co.uk ("Website"). It explains what these technologies are, why we use them, and your rights to control their use.

What Are Cookies?

Cookies are small text files that are placed on your device (computer, smartphone, or tablet) when you visit a website. They help improve your browsing experience by remembering your preferences and enabling features like authentication and analytics.

Cookies can be:

• First-party cookies: set by our website.

• Third-party cookies: set by external services we use.

How We Use Cookies

We use cookies for several reasons, including:

1. Essential Cookies

These cookies are necessary for the website to function properly and cannot be switched off. They enable:

• Secure login authentication

• User session management

• Load balancing to keep our website fast

2. Analytics & Performance Cookies

These cookies allow us to measure and improve our website performance. They help us understand:

• Which pages are most popular

• How visitors interact with our site

• Errors encountered during browsing

We use tools like Google Analytics to analyse this data.

3. Functionality Cookies

These cookies allow the website to remember your choices, such as:

• Language preferences

• User settings

• Customisations you have made

4. Advertising & Targeting Cookies

These cookies are used by third-party advertisers to:

• Deliver relevant ads based on your interests

• Limit the number of times you see an ad

• Measure the effectiveness of ad campaigns

We may use services like Google Ads, Facebook Pixel, or other advertising platforms.

Your Cookie Choices

You have control over how cookies are used:

• Browser Settings: You can block or delete cookies in your browser settings.

• Opt-Out Links: Some third-party services allow you to opt out of their tracking.

• Consent Banners: On your first visit, you will see a cookie consent banner where you can accept or manage your preferences.

Please note that blocking certain cookies may impact your website experience.

Third-Party Cookies We Use

We may use cookies from third parties to enhance functionality and provide analytics. These include:

Changes to This Cookie Policy

We may update this Cookie Policy from time to time. Any changes will be posted on this page with an updated "Effective Date".

Contact Us

If you have any questions about our Cookie Policy, you can contact us:

Email: [email protected]